You’re Just Not That Into Yourself™ takes the "He's Just Not That Into You" concept a step further by getting to the root of the problem. We believe that you have to love yourself in order to reach your goals. How do you accomplish this? The foremost factors in accomplishing this is by having deep rooted self-esteem, coupled with the willingness to be true to yourself in a non-needy fashion to attract the things you want in your life, especially when it comes to relationships.